If you want more teams, more revenue, and less back-and-forth with parents and coaches, your tournament needs one thing above everything else: a clean, high-impact landing page.

A strong landing page doesn’t just display information — it sells your event, builds trust instantly, and eliminates the friction that keeps teams from registering. Whether you’re running a small-sided street soccer event or a full-scale weekend tournament, this guide walks you through exactly what to include and how to design it.

1. Start With the Essentials Above the Fold

The moment someone lands on your page, they should instantly understand:

• Name of the event

• Dates

• Location

• Age groups/divisions

• Game format (5v5, 7v7, etc.)

• Entry fee

• A bold “Register Now” button

Avoid clutter. Keep your hero section focused, visual, and actionable.

Pro tip:

Add a countdown timer (“28 days left to register”) — it boosts conversions through urgency.

2. Add a Clear, Detailed Event Description

Now that you have their attention, add the details coaches and parents care about:

• Tournament format (round robin, pool play, knockout, etc.)

• Number of guaranteed games

• Game length

• Awards (trophies, medals, MVPs)

• Number of fields

• Expected level of play

• What makes the event unique (venue, environment, vendors, music, etc.)

This section should remove 80% of the typical questions people ask.

3. Display Your Divisions & Age Groups Visually

Instead of a long paragraph listing all age brackets, display them in a clean grid or cards. Include:

• Birth years

• Division (Boys/Girls/Coed)

• Status (Open / Filling / Almost Full)

• “Register” or “Apply Now” button

Teams can make a decision within seconds.

Pro tip:
Use color coding to highlight which divisions are nearly full — urgency increases registrations.

4. Add Venue Maps, Field Layouts & Parking Info

Coaches love to know exactly what they’re signing up for.

Include:

• A field map (simple graphic is enough)

• Venue address

• Parking instructions

• Restroom locations

• Shade/vendor areas

• Drop-off points

This shows you’re organized and reduces game-day confusion.

5. Showcase Awards, Jerseys, and the Vibe

People buy with emotion. Show them what the day feels like:

• Trophies & medals

• Past tournament photos

• Highlight clips

• Ceremony moments

• Brand graphics

If you’re running a street soccer, beach soccer, or futsal event, lean into the aesthetic. Visual branding makes tournaments feel legit.

6. Include FAQs to Reduce Emails & DMs

Great FAQs increase registrations by clearing up uncertainty.

Top questions to answer:

• What’s the refund policy?

• What size ball do teams need?

• Are coaches required?

• Can players guest play?

• What if it rains?

• Are outside food and tents allowed?

• Does every team get 3 games?

The more clarity you give, the easier it is for teams to commit.

7. Add a Coach & Parent Testimonial Section

Social proof is powerful. Include quotes like:

“Best-run tournament we’ve attended this year.”
“Fields were great, schedule was organized, and our kids had a blast.”

If this is your first year, collect reviews from your camps, leagues, or past events.

8. End With a Bold Call to Action (CTA)

Your final section should be simple:

Ready to Join Us?

Register Today — Spots Are Limited
[REGISTER NOW]

Make that button impossible to miss.

Final Thoughts

A soccer tournament landing page isn’t a formality — it’s your most important sales tool. When done right, it will:

• Increase registrations

• Reduce customer questions

• Build credibility

• Strengthen your tournament brand

• Make your event the one teams return to every year